MBA – Digital Marketing concentration
MBA – Digital Marketing concentration
Gain a competitive edge in interactive marketing strategies
In today’s fast-paced, digitally connected society, businesses must adopt new and interactive marketing approaches to connect people to their products and services. The digital marketing MBA concentration equips leaders to employ the latest digital marketing strategies, techniques and tools to online advertising, social media, mobile marketing and big data analytics to effectively and ethically reach target customers and grow their businesses.
MBA – Digital Marketing concentration
Messiah University’s nationally ranked MBA is designed for recent graduates and working professionals who seek to exponentially grow their careers and opportunities, expand their level of influence and deliver transformative impact to the businesses, organizations and communities they serve. MBA certificates are also available.
- 36 credits
- Fully online
- No-fee tuition
- Eight- and six-week courses
- Two-year completion
- Culminating capstone project with faculty member and organization of your choice
- Practical courses that provide immediate value to your workplace
- Faculty who serve as mentors
- Extensive networking and career development opportunities
- Executive, director or manager leading teams and organizations
- CEO, COO, CFO, CAO
- Financial manager / controller
- Human resources executive, director or manager
- Project / operations manager
- Sales / account executive
- Supply chain leader
Messiah University is accredited by the Middle States Association of Colleges and Schools, Commission on Higher Education. It is the highest accrediting authority recognized by the U.S. Department of Education for degree-granting colleges and universities located in Pennsylvania, Delaware, the District of Columbia, Maryland, New Jersey, New York, Puerto Rico, the U.S. Virgin Islands and several other locations internationally.
In addition, Messiah University’s undergraduate program in business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The program is due for reaffirmation in 2021, at which time the Graduate Program in Business and Leadership will be added to this accreditation and is expected to be approved. Current and future graduate business and leadership students’ degrees will be grandfathered-in and be considered ACBSP accredited based upon this approval.
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MBA – Digital Marketing concentration coursework preview
The curriculum and coursework for Messiah University’s MBA is designed to be instantly relevant to your area of study and career.
Digital Marketing Concentration (9 credits)
This course defines primary strategies of digital marketing. A significant part of marketing now occurs online or is influenced by online communication. Students examine how organizations must adapt to new interactive digital strategies in order to succeed. An audit of the latest techniques, tools, and processes presents practical methods for online research, development of digital strategy, and implementation of marketing online. Topics like search engine optimization, online advertising, social media, email marketing, web development, and mobile marketing are discussed and employed through multiple projects.
MRKT 530 / 3 Credits
This course explores the evolving influence of social media in communication, public relations, and marketing. Students examine how traditional communication and marketing strategies often fail with social media empowered consumers. Through theory, practice, and case studies, students identify a strategic process for integrating social media into organizational communication, public relations, marketing, and other business operations.
MRKT 540 / 3 Credits
This course focuses on how to effectively use marketing data to improve managerial decisions. Students are exposed to the art of analyzing, understanding, communicating, and formulating decisions about the direction of products, services, and other business related activities using data and ‘big data.’
MRKT 550 / 3 Credits
Program Core Requirements (27 credits)
This course focuses on the interpretation of financial information for making effective business decisions. Students will examine accounting and finance primarily from the perspective of the user (e.g., senior manager) of the information as opposed to the preparer (e.g., accountant). Topics of this course include financial theories for maximizing returns, financial statements, common financial analysis frameworks, ratios, financial modeling, cash flow analysis, asset management, liabilities, shareholder equity, investments, and valuations.
ACCT 501 / 3 Credits
This course focuses on values-led organizations, examining topics such as vision, mission, core values, strategy, planning, and management execution. In addition, this course provides opportunities for students to apply management techniques to aid in strategic planning and execution in a changing business environment, and to examine how faith informs and gives purpose to business and profits.
BUSA 501 / 3 Credits
This course focuses on how to effectively use business data analytics in decision-making. Students will learn various techniques for collecting, analyzing and interpreting quantitative and qualitative business data. Students will be able to apply decision-making tools to aid businesses in managing risk and effectively executing and adapting their strategy in a changing business environment.
BUSA 505 / 3 Credits
This course focuses on new product, service, and business model innovation with a special emphasis on entrepreneurial ventures. Topics in this course include market strategies, industry analysis, competitive forces, business model generation, customer value proposition creation, LEAN startup practices, securing financial capital, and business pitching practices.
BUSA 510 / 3 Credits
This course is an independent learning experience designed to allow the student the opportunity to incorporate the material learned in the MBA program in an integrative, applied project. Students in this course complete a field project in an organization of their choice, supervised by a faculty member.
BUSA 590 / 3 Credits
This course examines how to effectively grow a business in the global marketplace. Student will examine global business strategy, international financial markets, macroeconomics, and economic development.
ECON 501 / 3 Credits
This course focuses on the historical, academic study of leadership theory. Students will examine the ontology, axiology, and praxis of leadership by examining the various strengths, weaknesses, and contextual constraints of leadership theories and models.
LEAD 515 / 3 Credits
This course focuses on theories, approaches, and techniques to evaluate, measure, and maximize an organization's effectiveness at achieving its desired outcomes. Students examine how leadership, organizational structure, people, work processes, policies and procedures, systems, and organizational culture influence effectiveness.
LEAD 550 / 3 Credits
This course defines the core concepts of marketing and describes how its many parts are applied in effective marketing plans. Students examine marketing's theoretical foundations as well its challenging contemporary issues as they explore ways to apply market strategies in uncertain and ever changing environments. Special attention is paid to the integration of faith into these decisions and strategies.
MRKT 515 / 3 Credits
MBA – Digital Marketing concentration tuition cost
$725.00 per credit, no fee tuition
Know what you are paying for with Messiah’s no-fee tuition. With our graduate programs, the cost per credit is what you pay – there are no hidden fees for labs, courses, services or technology. We put the true cost of your program upfront so that you can accurately compare and plan for your graduate education.
2021-2022 tuition per graduate credit hour: $725
Tuition cost for the entire 36 credit-hour program at the 2021-2022 rate: $26,100.
Graduate students are eligible to apply for federal financial aid.
Next steps for admissions
Applying for admission to a graduate program at Messiah University is the first step to making your personal and professional goals a reality.
- Official transcripts indicating a Bachelor’s or Master’s degree earned
- Completed application
- Cumulative GPA of 3.0 (< 3.0 will be reviewed on a case-by-case basis)
- Personal Statement of Purpose: Your 300-500 word statement should describe your preparations for graduate work, your reasons for applying for this particular graduate program at Messiah University and how this graduate program will help you meet your professional and educational goals
- One recommendation (addressing your professional experience and/or academic performance, excluding relatives)
- Fall: October 21, 2021
- Early Spring:January 9, 2022
- Late Spring: March 13, 2022
- Summer: May 15, 2022
Before completing an application for any of Messiah University’s graduate and certificate programs, please read our Admissions Requirements to ensure that you are eligible for enrollment and to receive a helpful checklist of the supporting documentation that you will need to provide to complete your application. Questions regarding the application process may be directed to email@example.com.
New to Messiah University
First-time users will need to create an account to start a new application.
Returning users can log in to continue their pre-existing application.
Why choose Messiah University?
The benefits of earning your MBA with a concentration in Digital Marketing degree online at Messiah University are endless.
Flexible. Respected. Affordable.
As part of our continued commitment to excellence as an institution of higher education, Messiah University is:
- Accredited by the Middle States Commission on Higher Education
- A member institution of the Accreditation Council for Business Schools and Programs (ACBSP)
- Named the #1 Best Business Degree Program for 2017 by Christian Universities Online
- Recognized as a 2019-2020 national “College of Distinction for Business”
- A respected member of the Central Pennsylvania community whose graduates are highly sought after for roles across the Commonwealth and beyond
Ready to start your online MBA with a concentration in Digital Marketing journey with Messiah University? Start your free application now.