• 12 credits
• Fully online
• No-fee tuition
• Eight-week courses
• One-year completion

• Content strategist
• Digital marketing manager
• Digital project manager
• Digital strategist
• Marketing analytics manager
• Marketing automation manager
• User experience designer or researcher

Messiah University is accredited by the Middle States Association of Colleges and Schools, Commission on Higher Education. It is the highest accrediting authority recognized by the U.S. Department of Education for degree-granting colleges and universities located in Pennsylvania, Delaware, the District of Columbia, Maryland, New Jersey, New York, Puerto Rico, the U.S. Virgin Islands and several other locations internationally.

In addition, Messiah University’s undergraduate and graduate programs in business are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

This course defines the core concepts of marketing and describes how its many parts are applied in effective marketing plans. Students examine marketing’s theoretical foundations as well its challenging contemporary issues as they explore ways to apply market strategies in uncertain and ever changing environments. Special attention is paid to the integration of faith into these decisions and strategies.

MRKT 515 / 3 Credits

This course defines primary strategies of digital marketing. A significant part of marketing now occurs online or is influenced by online communication. Students examine how organizations must adapt to new interactive digital strategies in order to succeed. An audit of the latest techniques, tools, and processes presents practical methods for online research, development of digital strategy, and implementation of marketing online. Topics like search engine optimization, online advertising, social media, email marketing, web development, and mobile marketing are discussed and employed through multiple projects.

MRKT 530 / 3 Credits

This course explores the evolving influence of social media in communication, public relations, and marketing. Students examine how traditional communication and marketing strategies often fail with social media empowered consumers. Through theory, practice, and case studies, students identify a strategic process for integrating social media into organizational communication, public relations, marketing, and other business operations.

MRKT 540 / 3 Credits

This course focuses on how to effectively use marketing data to improve managerial decisions. Students are exposed to the art of analyzing, understanding, communicating, and formulating decisions about the direction of products, services, and other business related activities using data and ‘big data.’

MRKT 550 / 3 Credits

• Official transcripts indicating a Bachelor’s or Master’s degree earned
• Completed application
• Cumulative GPA of 3.0 (< 3.0 will be reviewed on a case-by-case basis)
• Personal Statement of Purpose: Your 300-500 word statement should describe your preparations for graduate work, your reasons for applying for this particular graduate program at Messiah University and how this graduate program will help you meet your professional and educational goals
• One recommendation (addressing your professional experience and/or academic performance, excluding relatives)
• Resume

May 15, 2022

July 3, 2022

Aug 21, 2022

Oct 23, 2022

Before completing an application for any of Messiah University’s graduate and certificate programs, please read our Admissions Requirements to ensure that you are eligible for enrollment and to receive a helpful checklist of the supporting documentation that you will need to provide to complete your application. Questions regarding the application process may be directed to onlineinfo@messiah.edu.