Digital Marketing Certificate

100% Online

Digital Marketing Certificate

100% Online

Learn the latest digital marketing skills

The digital marketing MBA certificate is for professionals who wish to employ the latest digital marketing strategies, techniques and tools to online advertising, social media, mobile marketing and big data analytics to effectively and ethically reach target customers and grow their businesses.

Overview
Courses & Curriculum
Tuition & Aid
How to Apply
Why Messiah?

Digital Marketing Certificate

Messiah University offers an MBA certificate in digital marketing designed for recent graduates and professionals who want to advance their career and opportunities by earning a graduate-level certificate. The certificate program is fully online.

Program details
  • 12 credits
  • Fully online
  • No-fee tuition
  • Eight-week courses
  • One-year completion
Career options
  • Content strategist
  • Digital marketing manager
  • Digital project manager
  • Digital strategist
  • Marketing analytics manager
  • Marketing automation manager
  • User experience designer or researcher
Accreditation

Messiah University is accredited by the Middle States Association of Colleges and Schools, Commission on Higher Education. It is the highest accrediting authority recognized by the U.S. Department of Education for degree-granting colleges and universities located in Pennsylvania, Delaware, the District of Columbia, Maryland, New Jersey, New York, Puerto Rico, the U.S. Virgin Islands and several other locations internationally.

In addition, Messiah University’s undergraduate program in business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The program is due for reaffirmation in 2021, at which time the Graduate Program in Business and Leadership will be added to this accreditation and is expected to be approved. Current and future graduate business and leadership students’ degrees will be grandfathered-in and be considered ACBSP accredited based upon this approval.

Want more career information?
Try our Career Finder Survey to get your customized job profile!

Digital Marketing Certificate coursework preview

The curriculum and coursework for Messiah University’s certificates is designed to be instantly relevant to your area of study and career.

Digital Marketing Certificate of Graduate Studies (12 Credits)

Marketing Strategy

This course defines the core concepts of marketing and describes how its many parts are applied in effective marketing plans. Students examine marketing’s theoretical foundations as well its challenging contemporary issues as they explore ways to apply market strategies in uncertain and ever changing environments. Special attention is paid to the integration of faith into these decisions and strategies.

MRKT 515 / 3 Credits

Digital Marketing

This course defines primary strategies of digital marketing. A significant part of marketing now occurs online or is influenced by online communication. Students examine how organizations must adapt to new interactive digital strategies in order to succeed. An audit of the latest techniques, tools, and processes presents practical methods for online research, development of digital strategy, and implementation of marketing online. Topics like search engine optimization, online advertising, social media, email marketing, web development, and mobile marketing are discussed and employed through multiple projects.

MRKT 530 / 3 Credits

Social Media Strategy

This course explores the evolving influence of social media in communication, public relations, and marketing. Students examine how traditional communication and marketing strategies often fail with social media empowered consumers. Through theory, practice, and case studies, students identify a strategic process for integrating social media into organizational communication, public relations, marketing, and other business operations.

MRKT 540 / 3 Credits

Marketing Analytics

This course focuses on how to effectively use marketing data to improve managerial decisions. Students are exposed to the art of analyzing, understanding, communicating, and formulating decisions about the direction of products, services, and other business related activities using data and ‘big data.’

MRKT 550 / 3 Credits

Digital Marketing Certificate tuition cost

No-fee tuition

Know what you are paying for with Messiah’s no-fee tuition. With our graduate programs, the cost per credit is what you pay – there are no hidden fees for labs, courses, services or technology. We put the true cost of your program upfront so that you can accurately compare and plan for your graduate education.

2021-2022 tuition per graduate credit hour: $725

Graduate certificates are eligible for federal financial aid.

Next steps for admissions

Applying for admission to a graduate program at Messiah University is the first step to making your personal and professional goals a reality.

Admissions requirements
  • Official transcripts indicating a Bachelor’s or Master’s degree earned
  • Completed application
  • Cumulative GPA of 3.0 (< 3.0 will be reviewed on a case-by-case basis)
  • Personal Statement of Purpose: Your 300-500 word statement should describe your preparations for graduate work, your reasons for applying for this particular graduate program at Messiah University and how this graduate program will help you meet your professional and educational goals
  • One recommendation (addressing your professional experience and/or academic performance, excluding relatives)
  • Resume
Next course start dates
  • Fall: October 21, 2021
  • Early Spring:January 9, 2022
  • Late Spring: March 13, 2022
  • Summer: May 15, 2022
How to apply

Before completing an application for any of Messiah University’s graduate and certificate programs, please read our Admissions Requirements to ensure that you are eligible for enrollment and to receive a helpful checklist of the supporting documentation that you will need to provide to complete your application. Questions regarding the application process may be directed to onlineinfo@messiah.edu.

New to Messiah University

First-time users will need to create an account to start a new application.

Returning users

Returning users can log in to continue their pre-existing application.

Why choose Messiah University?

The benefits of earning your MBA certificate in Digital Marketing online at Messiah University are endless.

Flexible. Respected. Affordable.

As part of our continued commitment to excellence as an institution of higher education, Messiah University is:

  • Accredited by the Middle States Commission on Higher Education
  • A member institution of the Accreditation Council for Business Schools and Programs (ACBSP)
  • Named the #1 Best Business Degree Program for 2017 by Christian Universities Online
  • Recognized as a 2019-2020 national “College of Distinction for Business”
  • A respected member of the Central Pennsylvania community whose graduates are highly sought after for roles across the Commonwealth and beyond

Ready to start your online MBA Certificate in Digital Marketing journey with Messiah University? Start your free application now.

Request Information

By completion and submission of this form, I consent to receive communication from a representative of this institution by phone, text or email regarding my educational program request.

One University Avenue
Mechanicsburg, PA 17055

SHARPENING INTELLECT     DEEPENING CHRISTIAN FAITH     INSPIRING ACTION

Messiah University. Copyright 2021.

Contact Info